OUR BIRTHPLACE :
THE MEDITERRANEAN

FREDERIC M's identity is inseparable from the Mediterranean region, the land of Provence, sunshine, and natural treasures.

OUR BIRTHPLACE :
THE MEDITERRANEAN

The company was founded in 1983 by brothers Frédéric and Serge Munoz in the Grasse region, the birthplace of the perfume industry.
Frédéric brought his creative personality and his passion for the heritage of the  Grasse perfume industry, where artistic innovation, industrial challenges, and a respect for traditions come together.
Serge, a high-level athlete, was a born businessman, an entrepreneur in his soul.
They were just in their twenties, but they were sure of one thing: together, with limited means, they would launch their adventure in business, and they would succeed.

The challenge they set for themselves: bringing quality to everyone. They would give as many customers as possible the opportunity to access excellent, "made in France" beauty products, at a time when this quality was generally reserved for the luxury market and high street shops.
Their bold plan was to leave behind the traditional model of retail stores, and use an American-inspired sales method instead, letting their own customers take care of the distribution.  Someone who loves a product is the best salesperson for it. 

They met the challenge by supporting their distributors with a progressive, uncapped commission plan. They also let them recruit their own sales teams, and provided them with training and motivational tools.
Thirty years later, FREDERIC M is still located in Provence, where we design and make all of our beauty products for hundreds of thousands of distributors around the world.